Direct Response Marketing Starts with Us

Let our “Clear Path to Success” Testing model help discover and bring the right product to light and into the market

Proven Results

Delivering proven results from ideation, execution, creation and beyond in order to achieve the highest ROI. The CPD “Clear Path to Success” DRTV web testing program will deliver actionable results to successfully move your products to the next level

Recent Successful Campaigns Through the Clear Path to Success Model

Service Offerings


Web Design, Development & Payment Processing

Using the newest technology, we will design, develop and implement a professional website that fits your company’s objectives

Digital Marketing

Reach consumers across the digital media landscape through:

Social Media
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
Email Marketing
Search Marketing (SEM)
Search Engine Optimization (SEO)
Affiliate Marketing
Data Integration

Analyze and review data across multiple vendors and product campaigns

Order fulfillment
Credit card processing
Marketing channels
Lower customer service costs

Checkout With


We will customize a solution that fits your needs and business requirements

Responsive Design

With responsive design the layout of your page grows or shrinks based on the resolution of the screen the user has. Images, text and other elements will flow to fit as the user’s screen as it either grows or shrinks.

Advantages:

Faster development times: You only need to develop one site that will fit multiple devices, this cuts down on development time.

Less maintenance: by their nature responsive sites are less complex than adaptive. If you need to make a change to the site, you only need to make one change. In adaptive you might need to make changes in more than one spot to make sure the design changes carry over to mobile.

Google currently recommends a responsive design pattern.

Future proof: Okay, nothing is really future proof, but by their nature, the flexibility of responsive sites will fit more screen resolutions. Most adaptive sites are designed to fit a desktop device and a mobile device, many leave out tablets serving a tablet either a mobile version of the site or a desktop version. With responsive web design the website adapts to all screen sizes.

Disadvantages:

Responsive redesigns are more expensive than Adaptive because they require additional work. But once complete, Responsive requires less maintenance than an Adaptive site, producing a long term overall savings in web development fees.

When you choose to make your site Responsive, you will need to redesign your entire site and not just add a mobile template. This is usually a benefit, as your mobile and desktop sites will both match and look great, creating a consistent user experience.

Adaptive Design

Adaptive web design is like having two completely different web sites, one designed to fit on your phone the other design to fit on your desktop. Using JavaScript and other elements, a different version of your site is served to the user depending on what type of device they are on.

Advantages:

Since you are basically building a separate site from your desktop site – images, logos and other bandwidth and resource intensive processes can be left out of the mobile version of your site leaving you with a faster cleaner site. You only need to use the assets you think are most important to your user.

No need to redesign your current desktop site. If you are happy with your current desktop site, you can leave it as is and develop a second mobile version.

You can provide a link to the desktop version of the site to let the user choose what version of the site they will see.

Disadvantages:

Longer development times: You have to develop for both the desktop and mobile. In some cases, depending on the platform, they may have completely separate templates for the desktop and mobile, so in essence you are developing two different sites.

More maintenance: if you want to update the desktop site, you may also need to make changes to the mobile side as well. Adaptive sites are generally more complex than responsive sites.

Many adaptive designs are desktop or mobile only, leaving out the users on tablets, who usually will either see the mobile or the desktop version of the site.